May 27, 2003
Pocket Peepers TM creates a New Optical Category with "The reading lens you can't lose or break."
Pocket Peepers TM is a product that was truly created from a need. Inventor Jim Siudara knows a thing or two about good vision. As an expert marksmen and Shooting Coach at the Huntsmen Hunt Club in Dryden, Michigan, Jim has relied on his keen vision to win countless competitions. Great vision was a gift he took for granted.
When Jim hit his forties, like millions of other Baby Boomers all over the world, he developed Presbyopia and needed reading glasses to correct his vision. After losing or breaking dozens of pairs over the years, he decided to attack the problem head-on. The solution was Pocket Peepers TM, the reading lens that fits in your wallet.
In his own words, here is Jim Siudara's story. "I was constantly aggravated by forgetting, breaking or losing my reading glasses. I was tired of not being able to read a menu. I never forget my wallet when I go out, so I figured if I designed a lens to fit in the credit card slot, I'd always have my "eyes" with me. As a real added benefit, I don't look like a codger with that reading glasses on the end of the nose look."
Jim established high standards for Pocket Peepers TM. It had to be unbreakable and scratch resistant. It needed to fit into the credit card slot in the wallet and had to be a universal strength. A cheap plastic magnifier wasn't going to cut it for Jim. After countless model adjustments and extensive testing, finally the product was ready. Pocket Peepers TM made its product debut in New York at the International Vision Expo East in March. Pocket Peepers TM will also be showcased at the International Vision Expo West in September. Durable and thin, yet amazingly effective, Pocket Peepers TM requests for distribution rights have been overwhelming.
Pocket Peepers, LLC utilized the pocketpeepers.com website to introduce its animated spokesperson, Mr. Peepers. He will guide the visitors through the various pages of the site, demonstrating its use and sharing information from retail sales to distribution and promotional opportunities.
Pocket Peepers, LLC is beginning its trade media campaign this June and launches consumer television and print advertising in July. According to Gary Laskowsky, President of OCL, Inc, an optical industry expert, "The timing is perfect for Pocket Peepers TM. With fairly flat sales in the optical retail industry over the last two years, Pocket Peepers TM will provide a new retail item at an attractive price point that will not compete with the current line of readers". Pocket Peepers TM is going to create its own category in the reading lens market.